Brief:
Until now, the brand, with the tagline, ‘Hungry Kya?’, was centered on the functional need of appeasing hunger. Domino's is no longer about simply being hungry
Until now, the brand, with the tagline, ‘Hungry Kya?’, was centered on the functional need of appeasing hunger. Domino's is no longer about simply being hungry
Till now, the brand has been built upon two important functional planks – convenience and great taste
Therefore the new proposition “Khushiyon Ki Home Delivery”, highlighting that one can get happiness at only Rs. 35, is put forward in the nature of an emotional discriminator
